STEGO – Go Middle East!

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STEGO Thermal Management solutions and services are available wordlwide through our numerous subsidiaries. In addition, our network of highly skilled distributors ensures that our solutions are constantly at availability. Our blog series “Distribution Spotlight” will focus on introducing selected wholesales partners. STEGO area sales manager Christian Drews recaps on his visit to the United Arab Emirates during this year’s spring. 

Visiting STEGO whole seller PROLIANCE in Dubai, UAE.

One step ahead in the Middle East with our partner PROLIANCE

Back in 2021- when STEGO was revising its strategy for the Middle East sales area - it became clear to us very soon that PROLIANCE was the perfect partner to broaden audiences for our products. PROLIANCE soon developed to our go to wholesales agent in the region. Capable to provide a reliable address for local customers to get the necessary technical expertise on site whenever an optimal solution for thermal management is required.


Strategic market approach 

Already our first strategic meeting showed that the PROLIANCE team does not only excel in technical knowledge and skilled sales, but they also constantly evolve their business to be one step ahead from an also constantly evolving market. With their most recent introduction of the IIPD Institute of Innovation and Professional Development, they also offer a broad portfolio of upskill job trainings and consulting to business professionals from many different branches and technical backgrounds. STEGO congratulates the recent inauguration of the training center in Riyadh, Saudi Arabia.


meeting in Dubai

This March, almost two years after forming our common strategy, the stabilizing global situation finally allowed our Area Sales Manager, Christian Drews, to meet the team of PROLIANCE at their headquarters in Dubai. Christian summarizes his positive feedback.

“It was a great experience for me – not only to meet and thank our partners in person, but also to get an impression of the vast potential that the Emirates have as a business platform for companies all over the world. We are happy to have a strong cooperation with PROLIANCE as a key piece which connects both the local and international spheres of the market.

This impression only intensified over the week while we were visiting customers all over the Emirates and the Middle East Electricity Exhibition together. Our visit in Dubai has been a fruitful happening from which we both – PROLIANCE & STEGO - got a lot of Inspiration and new projects to follow-up on in the future. We therefore want to express our gratitude towards PROLIANCE’s support and engaging work for our brand and are already looking forward to many future success stories as well. Thank you very much!”


About proliance

The Dubai based wholesale company features a wide array of products and services. Automation and training being a focus point,  the group entity  Institute of Innovation and Professional Development (IIPD) is an influencial institution in the Middle East Africa region for workforce development. STEGO clients in the region will get firsthand training on our products and technology through IIPD.

Proliance Switchgear Solutions LLC
A Division of Al-Basma Group KSA
Dubai - United Arab Emirates






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